Delhi High Court Allows Au Naturel Beauty To Rebrand NEUDE As BE NEUDE In Dispute With Wet and Dry

Ayushi Shukla

15 Dec 2025 7:42 PM IST

  • Delhi High Court Allows Au Naturel Beauty To Rebrand NEUDE As BE NEUDE In Dispute With Wet and Dry

    The Delhi High Court has allowed cosmetics brand Au Naturel Beauty Private Limited to switch from the mark “NEUDE” to “BE NEUDE,” holding that the new mark would eliminate the risk of confusion with rival brand Wet and Dry Personal Care Private Limited's trademark “NEUD.” A Division Bench of Justice Prathiba M Singh and Justice Rajneesh Kumar Gupta passed the order on December...

    Next Story